Beer Interview: Shana Bull – Word + Mouth

As a Beer Blogger, I spend a lot of time in my own world. In this Beer Interview series, I spent time getting varying perspectives on the world of Craft Beer from others in the beer industry.

Shana Bull (aka. Wife) is known throughout Sonoma County for her creativity and savvy with all things Social Media. Currently, her creative talents are put to good use at a Petaluma-based digital marketing agency. At her blog, Word + Mouth, you can find just about anything you need to keep up with local happenings, as well as general creative thoughts. Did you know she is also well versed in Craft Beer?

Sonoma County Beer

Tell me about yourself?
I am a Director of Digital Strategy for a digital marketing firm and have loved everything about marketing since I was a kid (I wanted to create animated characters for cereal brands). Social media + food is my life… Thankfully I get to share that life with my amazing husband and family (two small dogs and a large cat). I love to seek out adventures involving anything food, wine or beer with my husband, and document our journey as we go along.

What is your preferred craft beer style? Why?

Lagers/Pilsner’s! Because they are easy to drink, with little aftertaste that lingers in my mouth – and I like the clean, nutty taste.

How did you get into craft beer?

Beer was always around me growing up, but I never put much thought into trying different beers – I just drank what was in the keg (at parties), or what people brought over. Once I hit the bar scene, I would go for a Sierra Nevada pale ale or Lagunitas IPA over a Corona or PBR – but I still didn’t love those beers. Then, during my weekly visit to the Bear Republic phase, I would down Racer 5’s (early 20s). It wasn’t until I met Ashley (the Beer Wench), and you (Bullseyebrewco) that I really ventured out into “craft beer” and realized that I love Lagers/Pilsner’s.

What made you choose your blog’s name?

I have been blogging since 2007 and my blog has gone through several makeovers, urls, etc. Currently it is or Sonoma County Beer – Word and Food in Mouth, or Word + Mouth for short. My blog is all about my newlywed life in Sonoma County, food, wine, and social media marketing. Word of mouth marketing, meets food, meets my mouth. Seemed fitting.

What is your favorite beer / food pairing?

Pilsner and homemade pizza. Classic, yet delicious.

What sort of challenges have you overcome in doing what you do?

One challenge in social media marketing is that people don’t necessarily understand how much time and effort it takes to create a marketing strategy, plan out content, create images and constantly connect with people. My job is to explain the value (and ROI) in connecting with customers through social media tools… And either do it myself, or consult with them so they can do it on their own. But some people will never “get it.”

Based on what you originally envisioned for your blog, how have things changed? Why?

My blog started off just as a marketing blog, then evolved into a wine blog, then back to a marketing blog, then food, then Sonoma County, then wedding stuff… Now it is a mix of all of the above. WHY? Because I am a mix of all of the above.

Do you home brew? If so, how often?

Only to help out my amazing husband!

What’s your favorite style to brew?

TBD after a few more batches!

Should you age craft beer?

Do you age Pilsner’s? I honestly don’t know…

In next week’s installment of my Beer Interview Series, you’ll meet Ken Weaver of The Northern California Craft Beer Guide.

Categories: Interviews

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2 replies


  1. Beer Interview - Bullseyebrewco + sharayray

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